Why 949 Websites: 3 of 3

949-websites-EBD-3To finalize our blog series on what makes 949 different is the reliance on Evidence Based Design or EBD to help create the most effective website your clients will love.  949 fosters this EBD philosophy so we create websites based on what gets your client excited and stimulated to act, not you.   How is evidence based design conducted?  Over the last 10 years, we’ve researched, tested, and monitored the business categories we specialize in determining what you elements your websites needs to be successful in your business type.

With this in mind, you no longer need to worry about getting heavily involved in building your website. We’ve already determined what looks good to your clients, you just need to provide us with your logo, a primary color, your story, a few photos and soon enough, you’ll be looking like those 1000 lb gorillas yourself.  This is what truly makes us different, we do all the heavy lifting and you just sit back and wait until your perfect website is created in a manner your clients will love.

To learn more about Evidence Based Design or about 949 Websites, contact us at info@949websites.com or click here


Why 949 Websites: 2 of 3

949-websites-EBD-2Why is it that many small business websites don't work or do not appeal to your customers or clients. The issue is 99 percent of small businesses know nothing about website development, design or what’s currently trending.  Most business owners or managers have typically been involved with only a few websites in their lives, for some it will be their first.  The secret to a well performing website (and what large companies do) is to leave the design, look and feel to the professionals like us.

Big corporations can care less about what they personally think about the visual part of their websites.  They perform focus groups, spend time with key customers, create surveys, incorporate sales data, add in components from customer service and add statistical analysis to create a website that most appeals to their target clients, regardless what they think of the visual appeal.

This is evidence based design.  It’s the premise that what has worked before for a certain industry if given the same parameters will work again. 949 incorporates Evidence Based Design EBD in all our websites so you don't have to don't have to worry about designing your website or getting heavily involved with the look and feel.  We've got it, we just do what has been successful in the past and present allowing your customers the best experience which is the most important component to your site.

Want to learn more?  Click here for more details on why 949 Websites is your last website.


Why 949 Websites: 1 of 3

949-websites-EBD-1Every website company say this but what truly makes 949 different from most of our competitors how we incorporate Evidence Based Design into your website.  It may sound harsh, but we’re not concerned about your personal taste, we focus on getting your idea, business or masterpiece, results.  We do this by understanding and seeing what is proven to work for your target industry or business. Over the last 15 years we’ve been involved with marketing projects and website development and we’ve seen the same trend over and over.

Small businesses have the biggest difficulty creating websites that compete with the 1000lb gorillas.  The primary problem we’ve identified for the most part is, small business owners think getting involved with the design of their website will somehow make it better having a web developer create it?  This is actually the opposite of what the big guys do.  They leave it up to statistics, focus groups, and surveys to create their websites and we use this knowledge to build yours.

Want to learn more?  Click here for more details on why 949 Websites is your last website.

Is (949)’s OC Community Websites for You?

949-customer-careMost website developers work with almost anyone which makes it hard be a specialist in certain industries or even their local community. (949) Websites is a little different.  We focus our efforts exclusively on O.C. CA businesses in 5 specific industries; Retail, Manufacturing, Professional Services, Restaurants, and Creative Artists.  The folks that run 949 Websites have years of direct marketing and sales experience in these industries and understand what works best in each industry.  If you're a pizza place in Arizona, we're probably not a good fit but any restaurant or bar in the O.C. is an ideal candidate.

We mostly work with start-ups and growing companies with sales under a million.  What's nice about our platform is you can start with a streamlined site and develop it more as you grow.   Another difference about (949) is the way we design your website.  The good news is we've done intensive research (evidence based website design) and studied numerous websites in each industry we focus on so you don't have too.  We also integrate our experience to complete the website development process. The bad news is if you want to have complete control of your website design, we're most likely not be the best fit for you.

To summarize who's our ideal client; we work best with like-minded, local O.C., CA companies from the 5 industries we know best.  Retail, Manufacturing, Professional Services, Restaurants, and Creative Artists.

949 Websites | O.C. Manufacturers Tip #1: Pricing Products

949-websites-manufacturing tip1One of the biggest mistakes small and medium sized business make when pricing their products is the understanding of sales channels and how folks buy in your particular product offering or setting a good price for your products.  Its great to invoice the store that ultimately sells your product but wouldn't it be easier to sell to the person that sells to 50, 100, or even a 1000 stores.  With the same effort, almost the same direct contact time, and you've now gone from selling a few units to a real legit manufacturer.   This is the way most manufacturers that I have worked truly grow.   There are exceptions but most product makers take it to the next level after they establish a strong distribution channel.  OK, here's the good stuff;  So what does this have to do with pricing?   When you initially price your products or quote end-sellers, and end-users, remember what your industries distribution channels normally marks up products.   In retail stores, it is generally keystone+ which is 50% but most want a little more.  Distributors generally need a 20-40% margin and Sales Reps need at least 5-15%.   With this being said, a product that retailers plan on selling for $520.00 should be made with good margin for around $200.00.

Real World Example:

  • Manufacturers Sale Price: $200.00- This is your price with the products desired markup.
  • Sales Reps Commission:  (in this case 10% of $200 = $20- This must be added to manufacturer mark-up since Rep commissions will not be reflected in pricing the distributor receives.  
    Reason for Reps;  Helps find and sell to best distributors, helps represent your brand.
  • Distributor Markup: (in this case they will markup your price by 30% so your new price to end-stores is now $260.00. Reason for Distributors; Sells to multiple retailers or end-stores, can ship and maintain your product/inventory.
  • End-Store or Retail Store Pricing: (in this case they mark up product by 50% of distributor pricing so final end-sellers retail price is $520.00. on something you sell for $200.00  

Many manufacturers would make the mistake to sell this product to retailers for $400 (50% margin) not realizing that when later approached or when negotiating terms, there will be no margin for reps or distributors forcing you to lower you manufacturing margin.  MANUFACTURES TAKE AWAY:  Price your products 30-40% higher than you normally would allowing room for additional sales channels.  Higher if you can.  If you do this, you will be able to grow faster and if needed, you can lower your end-store retail without compromising your original margins.  It will also allow for adding a promotional budget to products by adding a percentage of sales.  REMEMBER, price with all existing and future sales channels in mind.   We hope this helps!

Our goal is to help small and medium sized businesses in Orange County, California learn from our years of education and direct corporate to small business experience.  A major benefits of being a 949 Websites community member is your ability to take the conversation further.  If you have question or need further clarification.  949 members can login and ask that question on our members forum or send us a ticket anytime, just reference Tip # and 1 of our 5 Industries we focus on; Manufacturing, Retail, Professional Services, Restaurants & Bars, and Creative Artists.

For more details or to purchase a 949 Website, visit us today at 949websites.com or email us at info@949websites.com.